Job Description

Job Title: Managing Director, Marketing
Organization: National Endowment for Financial Education
Reports To: Senior Vice President, Equity
Location: Downtown Denver, Colorado
Type: Full-time

Organization Overview

At the National Endowment for Financial Education (NEFE), we champion effective financial education. We are the independent, centralizing voice providing leadership, research, and collaboration to advance financial well-being for all. We do this by mobilizing and inspiring educators, researchers, and advocates nationwide to maximize the impact of financial education.

Position Summary

The Managing Director, Marketing will lead NEFE’s comprehensive marketing, branding, outreach, and content dissemination strategy to advance the organization’s mission and impact. This role will provide visionary leadership for the Marketing & Engagement Team to ensure all aspects of NEFE’s content creation and impact strategies are centered in equitable and inclusive practices.

Essential Duties and Accountabilities

1. Design, implement, and continuously assess a comprehensive marketing, branding, and engagement strategy to advance NEFE’s positioning, content dissemination, and outreach campaigns.
2. Provide leadership, supervision, and coaching for Marketing and Engagement Team members.
3. Provide oversight, guidance, and/or support the implementation of critical functions including: content, digital, social media, event, and other forms of contemporary marketing.
4. Recommend and leverage existing and emerging platforms and dissemination channels to broaden NEFE’s reach and impact among diverse audiences.
5. Lead assessment and data analysis strategy to discern trends, appropriate metrics, KPIs, and tools to drive NEFE’s marketing and branding efforts.
6. Utilize data and analytics to guide stakeholder segmentation and engagement strategies.
7. Establish a robust internal client services model with NEFE departments to interpret the organization’s business objectives.
8. Work closely with communication team members to ensure content production and dissemination is consistent and aligned.
9. Lead project management efforts to achieve short-term milestones and long-term strategies.
10. Partner with the SVP, Equity to develop a marketing and engagement strategy that advances equity and inclusion priorities for financial education.
11. Develop and manage the Marketing and Engagement budget.
12. Assess, guide, and leverage external vendors as partner resources.
13. Build and manage a broad network of professional development resources to enhance the knowledge/impact of efforts NEFE-wide.
14. Perform other duties to achieve organizational goals.

Minimum Qualifications

1. 10+ years of increasingly responsible marketing experience in advocacy/educational non-profit, community foundations, government agencies, and/or similar fields.
2. Advanced degree in Marketing, Public Relations, Communications, or related field.
3. Proven background in designing, delivering, and implementing strategic marketing and brand management plans.
4. Excellent supervision, leadership, and management skills.
5. Extensive digital experience and deep knowledge/application of areas including SEO, PPC management, CRMs, digital marketing and social media strategies/channels.
6. Deep experience utilizing data, analytics, and KPIs to drive decision-making.
7. Proven background building, managing, and measuring brand equity.
8. Proficiency in modern design and marketing technology assets.
9. Proven experience embedding diverse, equitable, and inclusive approaches across all aspects of work.
10. Exceptional communication, collaboration, and negotiation skills.
11. Exceptional eye for detail and content organization.
12. Ability to anticipate and effectively manage competing priorities in a dynamic environment.
13. Successful background in project management.
14. Matrixed budget management experience.

Preferred Qualifications

1. Professional affiliations with local, regional, and/or national marketing associations.
2. Content knowledge and understanding of the financial education/financial literacy field.

Physical/Mental Demands of the Job

This is a full-time position, based in Denver with standard work hours from 8:30 AM to 5:00 PM, Monday through Friday. Up to 50% remote work is available locally. NEFE consistently monitors the environment to maintain the health and well-being of our staff.

Travel Required

The role includes occasional travel, approximately up to 10%.

Compensation/Benefits

The base salary for this position ranges from $104,000-$118,000, with the final offer reflecting the candidate’s experience and qualifications. NEFE provides a comprehensive benefits package.

Application Instructions

Please use the link below to submit your resume. Please also discuss your interest in the organization, appropriate skills, and background in a cover letter—no phone calls.

Applications will be accepted through Friday, September 13th.

Not sure you meet 100% of our qualifications? We understand that some candidates who could excel in this role may not have all the qualifications precisely listed above. If you believe that you could excel in this role, we encourage you to apply.

NEFE is committed to creating a diverse environment and is proud to be an equal opportunity employer.

Applicants must be authorized to work for any employer in the United States. We are unable to sponsor or take over sponsorship of an employment visa.

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