Job Description

We're seeking a highly motivated and data-driven Senior Digital Marketing Specialist to join our real estate client's growing team. You'll play a key role in developing and executing integrated digital marketing campaigns across multiple channels, including paid search, social media, email, and SEO.

Key Responsibilities:

• Demand Generation: Develop and execute multi-channel campaigns to drive leads and customer acquisition.
• Paid Advertising: Manage paid campaigns on Google Ads, Facebook, LinkedIn, and other platforms.
• Email Marketing: Build and manage automated email campaigns in ActiveCampaign.
• SEO/SEM: Conduct keyword research, optimize on-page content, and manage SEM campaigns.
• Landing Page Optimization: Design and optimize landing pages using Unbounce.
• Workflow Automation: Utilize Zapier to automate marketing processes.
• Data Analysis & Reporting: Track key metrics and generate reports using Google Analytics and other tools.
• Vendor Management: Manage relationships with third-party vendors.

Requirements:

• Bachelor's Degree required
• Must have Agency experience
• Must know Demand Generation, ad campaign, email marketing, and landing pages
• 4+ years of experience in digital marketing, with a strong background in paid media, demand generation, email marketing, SEO, SEM, and conversion optimization.
• Proficient in Google Analytics to analyze campaign performance and extract actionable insights for optimization.
• Experience with SEMrush for SEO audits, keyword research, competitive analysis, and tracking organic performance.
• Strong experience in using ActiveCampaign for email marketing automation, lead nurturing, and customer journey mapping.
• Expertise in building and optimizing landing pages using Unbounce , with a focus on conversion rate optimization (CRO).
• Proficiency in Zapier for automating workflows and integrating marketing tools and platforms.
• Strong understanding of the customer journey and how to leverage multiple digital channels to move leads through the funnel.
• Experience with Google Ads and other paid search platforms (Bing Ads, LinkedIn Ads) to manage paid media campaigns.

If this sounds like a great fit, please send your resume to careers@arrowmac.com

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