Produce and publish daily digital content in a content management system, applying evolving best practices to create engaging high-impact Spanish language content. Edit Spanish language content for a U.S.-based Spanish speaking audience, often from translators who translate AARP English content and occasionally from writers and other content makers doing original work in Spanish. Manage and publish an average of 5 to 15 pieces of digital content (articles, slide shows, polls, quizzes, featured videos on pages, video streaming, tools, forms, and galleries) per week, including subscription-only content. Craft concise, well-written metadata and alt text in Spanish. Apply basic knowledge of HTML to troubleshoot digital content styling errors. Provide system expertise in AARP’s existing systems of Adobe’s AEM and Censhare CMS which utilizes customized AARP templates. Program Spanish language landing pages to be aligned with the AARP brand, using value metrics, strategic direction, audience segments, and web analytics. Provide quality assurance before content is published by reviewing all the elements on a page, including text, images, display copy, and metadata. Upload and optimize videos, audio, and podcasts for omnichannel viewing and listening. Provide best practice search engine optimization (“SEO”) and engagement optimized web page production using Conductor, Google Search Console, and Looker Studio to increase the value of each visitor to the aarp.org website and to prompt engagement. Work with the team's data analyst to provide channel-level metrics reporting using Adobe Analytics to provide insights and context for channel Key Performance Indicators (KPIs) for the monthly, yearly, and year-over-year reporting that includes but is not limited to: Unique visits, page views, bounce rate, return visits. Ensure that editorial and legal standards for content are met and maintained. #J-18808-Ljbffr The Consortium, Inc.
What perks can you expect?:Join an inclusive, global team and make life-long connections. Enjoy free access to Pursuit attractions and 50% off for friends. Get discounts on hotel stays, dining, and retail. Access subsidized mental health and wellness resources. Housing ...
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